When I first read about Sonnet James on Cup of Jo, I was immediately obsessed. Basically, they had me at "play dress." I LOVE to wear dresses, but I am the mother of three boys and these dresses need to be realistic. No short hems. No flimsy fabric. Something with sleeves!
So, if a company was describing their dresses as play dresses - as in I could wear these dresses and still play with my boys, I was all in.